HERE

The fashion industry is one which prides itself on reinventing itself every season. The truth of the matter however, is that behind the velour veil and runway glitter, progress and development typically follow a pattern of evolutionary mutation and contrarian reactionism. Sometimes it seems all of the true innovations in fashion occurred 50 years ago when the sexual revolution was still naive and coy. Indeed it is easy to become cynical when one considers the so-called progress from the golden era of Brigitte Bardot to the post-modern era of Bruno.

The old adage "Form Follows Function" died a long time ago it seems, and in today's post modern world Function is sometimes a bad word. Substance has become antiquated. Hype rules supreme. Recycled modifications of Form masquerade as innovations in Function. It is easy to imagine, or rather fear, that true innovations have become extinct, and cloning is the only answer for survival. It seems Function has become a lost art.

Conversely, whenever efforts are made to return to Function there often seems to be a total disregard for aesthetic Form. These efforts often come across as a utilitarian contraption out of Orwell's 1984, a dehumanizing invention from a totalitarian eastern-block country, some variety of medieval torture device, or worse. This is not how things should be. Form, beauty, and aesthetics are not bad words; they should simply be paired with appropriate functional needs. The ultimate goal is balance in the epic struggle between hype and substance, or Form and Function.

Hemtec's mandate for existence is to solve a real Functional problem, and this is first and foremost what it achieves. The Hemtec solution however, is finely crafted and bound by a strict adherence to extreme standards of aesthetic Form. For the first time, the consumer no longer needs to choose between style and practicality; Hemtec provides both and excels at delivering impeccably balanced solutions that provide both excitement and sustainability.